What is this crazy Fitocracy thing?
Fitocracy is the game you play to improve your fitness. Track your progress, compete against your friends, and get real world results. It’s time to be fitter and look better naked.
As fitness geeks, Brian and Richard often talked about their experiences helping friends improve their fitness.
They would often provide advice and guidance only to see their friends give up for a variety of reasons. Sometimes it’d be because they didn’t see progress quickly enough. Other times it’d be because they didn’t have others to work out with them. And many times it’d be because working out was just... well, work.
So in August 2010, Richard got the idea: what if fitness could be turned into a game? After all, both he and Brian understood how addictive it could be trying to get to that next level, beating that next boss, and completing that next quest (not that they spent their childhoods doing that or anything...) They also realized that the addiction games create was the exact same addiction that drives their fitness efforts every day.
And so Fitocracy was born. Fitocracy’s mission is to make fitness a more fun, more addictive experience. Play Fitocracy to beat challenges, push your boundaries, and show your friends who’s boss. Get addicted to your fitness.
Brian became interested in fitness when he realized that all the video game playing he had been doing in high school turned him into a skinny nerd who didn’t get outside very much. So he swapped (most of) his addiction for video games with an addiction for weight lifting. Prior to Fitocracy, he graduated from the University of Pennsylvania and spent two years working in management consulting. In his spare time he likes to rock out at metal shows and play some sweet licks on the guitar. He's only gold league in SC2 and that makes him sad.
After moving to the US at the age of 12, Richard found himself becoming the chubby kid in class (he looked comically identical to the kid from Up) and became interested in fitness after topping 220 lbs. A few years after turning a complete 180, Richard caught the fitness bug and competed in a couple of bodybuilding competitions at the University of Pennsylvania. Prior to Fitocracy, Richard worked at comScore doing product management for their AdEffx product suite.
Daniel grew up Texas, where his fitness life was primarily outdoors. He is always exploring new places and is an experienced backpacker, sailor, and water skier. After graduating from the University of Texas in chemical engineering, he began running with social clubs and completed his first marathon in 2011. When he can find the extra time and space, Daniel loves to homebrew wheat beers. Prior to Fitocracy, Daniel worked as a project engineer for Clean Air Engineering.
Jared is an Englishman in New York. A self-confessed design and technology geek who has been creating things with computers since that fateful day in a sunny beer garden when his dad swapped a black and white portable television for a Sinclair ZX81*. Since his role at Fitocracy combines his three biggest passions of design, fitness and technology, he's really very excited about it. Unless you enjoy three-hour long conversations about fitness, psychology and the larger social impact of the quantified self, you'd probably best avoid talking to him. He's one of those odd people who enjoys lifting things and running fast.
Prior to joining Fitocracy, Jared was a Creative Director at top New York agency, The Wonderfactory, where he helped design some of the world's largest websites. When Jared isn't wearing his tie, he dabbles in photography, film-making and is a keen collector of contemporary art and peanut butter.
Fun fact: Alan vanquishes fitness nonsense and pseudoscience in his monthly fitness research analysis called Alan Aragon's Research Review (AARR).
Alan Aragon has over 18 years of success in the fitness field. He earned his Bachelor and Master of Science in Nutrition with top honors. He is a continuing education provider for the Commission on Dietetic Registration, National Academy of Sports Medicine, American Council on Exercise, and National Strength & Conditioning Association. He maintains a private practice designing programs for recreational, Olympic, and professional athletes, including the Los Angeles Lakers, Los Angeles Kings, and Anaheim Mighty Ducks. Alan is also a contributing editor to Men's Health magazine.
Fun fact: Evan has used Fitocracy to lose over 40 lbs.
Evan is the senior vice president of advertising sales & creative services for blip.tv, the next generation TV network. He manages a global sales team and is responsible for all ad revenue and sales operations, including market research and creative services.
Remember Vampires and Zombies on Facebook? Thank this guy.
Blake pioneered the social gaming category on social networks by creating some of the biggest apps ever on Facebook including Zombies and Vampires and many other games. Blake was also a key member of the team that created "Causes on Facebook" which has raised over $20 million for various charities on Facebook. Most recently Blake was CTO at Ohai - a company creating a Flash MMOG. Previously, he was a Co-Founder at Mogad, Lead Engineer at Causes (Facebook Causes), Founder of a company that focused on fundraising for non-profits on MySpace, a Senior Engineer at Plaxo and the Founding Engineer of BuildForge. He sits on the Advisory Board of several companies in the Bay Area and Austin