Program Details - Starts Today!

Who it's for

A beginner to advanced course for men and women that requires gym access


  • Fat Loss
  • Muscle Gain
  • Learn how to incorporate diet into life events such as birthdays, eating out, weddings, etc.
  • Learn to stop binge eating.
  • Learn to stop loved ones from sabotaging your efforts.
  • Stay full and energetic throughout.


  • Duration: 52 weeks
  • Starts: Now
  • Ends: December 28th, 2015


  • An open mind

What You Get

  • Training Regimen to support fat loss/muscle gain
  • Personalized Nutritional Guidelines
  • Weekly feedback on your progress
  • Weekly live group video chats
  • A full-time macro assistant on staff to tell you exactly how to hit macros
  • Realtime macro estimation support. Snap a pic of your food and we'll help you estimate the macros

$150/ MO


Fitocracy guarantees Dick Talens will deliver results. If you're not 100% satisfied, cancel within 14 days of your start date for a full refund.


Chances are that you've tried and failed a New Year's resolution.

I see it with all of my clients’ past dieting history.

On January 1st, they’re excited to go full steam with their new fitness journeys.

They wake up early to run each morning, try to eat “healthy” and choose salads over beer and pizza…

...but like clockwork by March, this is all just a distant memory and they’ve fallen off the horse.

It's no coincidence that all of my clients say that this coaching has been "life changing."

So let's try something different this year.

(Alicia took the jump, and here's what happened in 8 weeks.)

Enter Your Ultimate Transformation

Have you ever been blown away by a transformation picture? If you’ve ever seen any supplement ad or infomercial, chances are you have.

"Seth" made the transformation above in only 7 weeks.

And, if you’re like most people, you wish you were the person in that before-and-after picture.

But if transformations were common, you’d see them everywhere. Sadly, only a very small percentage of people are able to make them.

… That is, unless you are a client of mine.

That’s because I churn out these transformations like it’s my job (jk, it is). My clients, everyone from celebrities to everyday Joe, have called me a “fat loss wizard.”

PlastiqueFruit made his transformation by week 12 in his Your Ultimate Transformation group.

Why I can get these results

What’s special about me that allows me to help others get results like my client Ben here?

Ben actually increased all of his lifts throughout his transformation.

Ben actually increased all of his lifts throughout his transformation.

A major reason is that for most of my life I hated exercise. Yep, if you thought that I loved exercise because I’m one of the co-founders of Fitocracy and a prolific fitness coach, you would be wrong.

Actually, I was obese growing up and had been for a majority of my life. I actually looked like the kid from Up, except much rounder and plumper. I topped 230 lbs at 5’7 (I’m now 5’10) at my peak.


Yep. Even the homeless laughed. :c

The funny thing is that both of my parents were Medical Doctors and had me “eat less and move more,” whatever that means.

I tried eating less and moving more with as much willpower as I could muster, but nothing worked. I loved food and I hated exercise too much. (I’m still actually quite neutral about exercise, to be honest. I don’t hate it, but I don’t love it either.)

Even worse, no amount of will power or motivation seemed to work . If you’ve ever tried to lose weight before, you know what I mean. Eventually, you give in to your urges. First once, then again and again. (I eventually learned that willpower only plays a small role in making your transformation.)

These days, I am now grateful for growing up as a fat kid. It’s the single most important thing that influenced me as a coach.It allowed me to find the “secret sauce” to a successful physical and mental transformation.

Only 4 years after the last picture was taken, I competed in my first bodybuilding contest. The shaved head was a bad idea.

First, I’ve spent thousands of hours reading everything that I can about exercise and nutrition, and believe me, you’d be surprised how little most people know. (Did you know that breakfast is not necessarily the most important meal of the day?)

Secondly, through my many clients and my own self-awareness, I figured out the psychological aspect. This is arguably more important.

“So tell me already… What’s different about your methods??”

Here’s the secret to why I can produce such amazing transformations with such high accuracy.

Fitness isn’t about willpower, motivation, or “being tough.”

Willpower is finite, motivation is fleeting, and good luck toughing it out on days when life massively gets in the way.

Rather, fitness is a cerebral skill, one that I will teach you. (For more on this, see my article on

Jerry started working with me right after the first picture on the left.

All programs work… but good luck sticking to them

Making an amazing transformation isn’t about finding the perfect program. After all, what good is the perfect program if you hate exercise like I did?

A successful transformation is about YOU and YOUR psychology, physiology, and your specific environment.

Denise created an internal transformation to make a huge change in a little more than 8 weeks.

How many times have you dieted perfectly, only to be tempted with a slice of pizza or cake. If everyone could say no to cake and pizza all the time, everyone would have a six pack. After you give in, one slice turns into another, until you’re left devouring the entire shebang.

Here are more examples. How many times have you wrecked your diet eating out of boredom? Or because your spouse pressures you into eating something “unhealthy” and everything snowballs from there?

These are the things that prevent you from having an amazing transformation, not lacking the perfect diet and training program. I will teach you how to tackle these things through manipulating your thought patterns and habits.

In the end, you’ll finally make the transformation you deserve.

“Not only is Richard one of the most knowledgable people in the industry, he is tough when necessary, but understanding of life and circumstances. He’s available for questions when you need him and he pushes you to be the best version of you. I looked to Richard on a daily basis for help and encouragement. He was by and far one of my greatest assets as I prepared for Miss America 2013!”

- Mallory Hagan, Miss America 2013

If you veer off of your diet, most coaches yell at you and tell you something along the lines of “ stop being lazy” or “just toughen up.” Most people are actually afraid of telling their coach about their failures.

While there is a time and a place for accountability, this technique rarely works for most people.

Rather, I’ll teach you to dissect and manipulate your thought patterns and habits, then work with you to find a plan which you will then practice. (Remember, fitness is a skill.) The result is that you will learn how to squash things preventing you from getting fit, such as binge eating.

I’ll teach you how to develop fitness as a skill.

Most coaches also haven’t had the breadth of clients to understand difficult physiologies. Between looking at client data and data from Fitocracy’s 1.5-million members, I’ve gotten experience with many different types of trainees and have found patterns. For example, it’s much harder for women who are already overweight to lose weight.

Many clients' weight did not want to budge until working with me.

Many clients, like Kim above, didn't lose weight until working with me.

Team Fitness and my program

This program will last 20 weeks or 5 months. That’s enough time to ensure that by the end, you will be one of those jaw-dropping transformation pictures.

Each client gets a highly individual amount of time. Remember, I’m working with you to reprogram habit and re-wire your brain, so this is not a cookie cutter program.

For example, I have some clients on very high carbohydrate diets, and I have other clients on a Cyclical Ketogenic Diet. (i.e. very low carbs on most days)

For this reason, the amount of spots are limited.

You will get a lot of time with me, and I will get to know every single one of you individually, because that’s the only way that I can help you make these transformations.

If you’ve never made the ultimate transformation before, this program is for you.

Lastly, I require that everyone here has familiarity and access to basic barbell movements (squat, bench, deadlift) and ideally some experience with counting macros (carbs, fat, protein).

The last thing that I will impart here is that making these transformations does NOT require a lot of time out of your daily life.


Above are two clients of mine, a venture capitalist and father of 4, as well as a super busy Amazon engineer. Both spent 45 minutes, 3x/week at the gym. I assume that the default is my clients don’t have very much time.

Still not convinced?

If price is an issue, consider the following. I’ve charged up to $500/month for one-on-one training. Thanks to Fitocracy Team Fitness, I can bring this all the way down to $150/month.

At $150/month, I guarantee that I give you more individual support in the FTF setting than most coaches do in their one-on-one coaching, and you won't pay the $500/month that I charge for one-on-one coaching.

I guarantee that this the best investment that you’ve ever made towards fitness. How much do you value making the transformation of your dreams.

You can see a sneak peak of the previous YUT group's kickoff hangout here.



What’s different about your methods?
Here’s the secret to why I can produce such amazing transformations with such high accuracy. Fitness isn’t about willpower, motivation, or “being tough.” Willpower is finite, motivation is fleeting, and good luck toughing it out on days when life massively gets in the way.
What is the minimum amount of equipment that I need?
At the very minimum, you need a set of dumbbells that go relatively heavy. Full gym access is preferred for the best results.

Dick Talens

Fat Loss Whisperer

Co-founder of Fitocracy, former fat boy, amateur bodybuilder, and fitness coach.