Program Details

Who it's for

A beginner to advanced course for men and women that requires gym access


  • To put your fat loss on auto-pilot while you enjoy life
  • To develop habits & behaviors that will help you thirve in life & fitness well beyond these 12 weeks
  • Remove any kind of food guilt or fear of certain foods
  • To build strength and muscle


  • Duration: 12 weeks
  • Starts: January 23rd, 2015
  • Ends: April 20th, 2015


  • An open mind
  • A willingness to leave your comfort zone
  • Access to barbells and dumbbells
  • Willingness to count macronutrients(Or at least attempt to learn)
  • Commit to training 3-4x a week
  • Commit to showing up each day, striving for 1% improvement

What You Get

  • Individual nutritional guidelines depending on your lifestyle
  • A training program tailored specifically for women and one specifically for men
  • 1 new weekly lesson delivered every Monday in your inbox to further mesh fitness with your desired lifestyle
  • Unlimited support, understanding, and compassion from me & the community
  • Monthly Q&A video chats where any & everything can be discussed
  • The skillset to thrive in life while owning your fitness
Join Now

$79/ MO


Build The Body Of Your Dreams And Get Out Of Your Own Way

Dear reader,

Have you secretly been sabotaging your fat loss by neglecting your habits and behaviors?

If you’ve ever tried losing fat in the past, you know how frustrating it can be. You start the 1st 2 weeks with excitement oozing from your veins. Then the fitness monster arrives—you helplessly witness your fitness goals vanish—yet again.

You put yourself through marathon workout sessions only to feel like poop hours later. You morph into an oversized hamster and run on the treadmill. Your energy is nonexistent. Work sucks and the idea of a ‘balanced lifestyle’ is nowhere to be found. You say “no” to friends on Friday nights due to fear of ruining your diet.

Lastly, the massive hunger cravings arrive, then the inevitable binges and all your fat loss achievements are wiped out in one big orgy at the all you can eat buffet.

Sound familiar?

To put the icing on the cake—you wave the white flag in defeat and blurt out the infamous “why me” rally cry for when things don’t go right.

You feel like a failure. You feel defeated and have a strong case of the food guilts. Your self-confidence is in the toilet. Going on dates, feeling great, and having ‘sexy time’ is the furthest thing from your mind. You feel jaded about fitness and start to blame the struggles on genetics, work, or the fitness program.

Don’t feel bad. You’re not alone. It’s happened to a lot of men and women. It’s happened to me (numerous times).

However, there’s hope and it doesn’t involve restrictive diets and life altering lifestyle changes. If you aspire to feel confident, live an enriching life, and have a desire to construct a body you’ll be proud of—then you’re the type of person who I want to reveal a story too…

Who am I?

I’m Julian Hayes II and I’m about to take you on a brief—but significant journey.

I’m a writer and fitness & lifestyle consultant. I approach fitness the same way as an architect views his craft. I plan, design, and oversee the construction of an individual’s goals in life and fitness. I’ve had the honored of being featured in leading publications such as…, Fitocracy,, Man vs Debt, & Lifehack to name a few.

More important than credentials—I’ve been in your situation. Contrary to most beliefs, being a fitness professional doesn’t exempt you from everyday struggles. My fitness journey has been far from ‘kittens, sunshine, and happy dances’.

I’ve suffered from food phobias, insane food guilt, body image issues, and depression.

I’ve fallen for the low-to-no carb stories. I’ve lost a lot of weekends, missed out on relationships and experiences with friends due to staying on top of my macros and keeping my diet clean. I’ve even fallen for the voodoo magic supplement’ schemes that marketers push in our faces everyday.

Fortunately, all of the darkness and nonsense is in the past. I’ve learned through personal struggles and coaching clients on how to help others avoid traveling down that dark and lonely road.

Let's Meet Alex

I always believed in common fitness myths such as:Alex Testimonial Pic for home page

"Women lifting heavy weights turn out bulky and masculine"

"Nothing tones up a body more than a solid 4 hour run on the elliptical" (exaggeration)

"Want to lose weight? Stop Eating!"

If it says 'light' it must be better for you"

Every single one of these myths has been thrown out the window. I'm now lifting weights on a regular basis that I never even looked at before while at the gym.

After spending years using colored 3-5lbs weights, starving myself, running endlessly on treadmills, and seeing minimal results, I can say without a doubt that Julian's methods have completely shifted the way I view working out. I couldn't be happier with the results I've seen over the course of a few months. The workouts are always fresh, I haven't touched a treadmill once, and I get to eat large and fulfilling meals.

Let's Meet Travis

Words simply cannot describe how Julian has changed my life. I've never been one that consistently went to the gym until I started training with Julian. I used to go to the gym and just do cardio and by that I mean I would just run on the treadmill.old travis pic for home pagetravis pic for home page

I have learned how to properly lift weights, lose fat, gain muscle mass and eat right all while having a well balanced social life. I'm 34 and in the best shape of my life. I feel better, I look better, and have gained the self confidence I needed. I am living life and loving every second of it!

Lack of information isn’t the problem. Lack of choices isn’t the problem.

When you excitingly joined those fitness programs, no one gave you instructions on how to live life on your terms while losing fat. All you were given was a workout and sent away to figure it out yourself—until now.

You can lose fat while staying sane and not worrying about BS nor losing all your friends…or significant other in the process.

Suddenly, what used to be a problem is now something that no longer concerns you. Eating is pleasurable & satiating. Training is euphoric and empowering. You’re buying new clothes. You’re going on dates and giving off the confidence of a rockstar. You’re healthier, happier, and leaner—all without pulling your hairs out.

You’ve risen up from the ashes, removed your bad habits, and have emerged as an improved version of yourself.

And, That is the mission of the Phoenix Project.

This isn’t just another run of the mill here’s your workout and bye bye program. You’re going to learn lifelong habits and behaviors that will last centuries (so you never fall off the fitness wagon again).

Besides buying a new wardrobe—most importantly—you’re going to level up in life while rocking a leaner and sexier physique.

Here’s what your 12 week personally tailored program is going to do…

• Eliminate all guesswork and confusion (Your body becomes my issue. You just need to communicate and follow along in the course)
• Not leave you on an island of worry and guilt (Accountability and support will be with you every single step of the way)
• Make your fat loss seamless and simple so you can have a life (No one wants to spend 12 weeks in dietary prison)
• Save you money, time, and frustration (no more wasting money on ‘fairy tale fitness programs’ or falling into 30 day fitness challenge traps)
• Heaps of confidence that will spill over into other aspects of life enabling you to thrive (Life is about more than squats & macros, you have a life that needs to be lived to it’s fullest)
• A feeling of balance and calm within your life (no longer feeling out of time for what’s important)

This is your moment to Rise Up

It’s time to take ownership of your fitness and life. No more excuses. You don’t need to read more, plan more, or wait till a ‘more opportune time’ (no such thing). Excuses sound best to those who make them.

Your time is now. It’s time to take action and stop watching others succeed. 

It’s time to be the hero and lead act of your own life. 

It’s time to fall in love with yourself and stop living vicariously through others fitness.

If you are seeking change, seeking direction, and seeking results—then I’m ready to help you construct the body you desire.

No tricks. No excessive training or restrictive diet plans. Only proven methods for sustainable and steady fat loss.

I am guaranteeing your success!

Through personal experiences and helping many others—I’m confident in your ability to succeed, but only if you show up daily and put the work in.

If you promise to show up and put the effort in (no matter what)—then I’ll be there with you working hard and going through every step with you.

However, this guarantee is no good unless you Believe.

The first step to making a change is to believe you can have what you want.

I'll see ya soon, 

Julian (your friendly neighborhood fitness & lifestyle architect) 



How many days a week do I need to work out and for how long?
There's a 3 & 4 day program with each workout lasting 30-40 minutes.There's also an option for extra conditioning if you please.
Why am I different?
I learned the hard way that long term success in fitness is about more than macros, squats, & generic fitspo quotes. The magic lies in focusing on our habits, behaviors, & thoughts. Life is meant to be enjoyed, not be a prisoner of our diets & fitness plans.
How's this nutrition thing go?
There are no good or evil foods. Some foods are more rich in nutrients than others, which means it's a good idea to eat those more frequently in your diets. However, rest assure, you won't be required to give up your favorite foods on this program. In fact, I'll encourage you to eat them weekly. Nutrition is meant to please your palate, not eat plates of bland ass chicken & broccoli.
I'm new to weight training, can I still join?
Of course. There are exercises for the beginner all the way to the jedi master. It's a choose your own adventure(i.e. exercise) type of program.
Do you have any room for the ladies?
Of course! Over half of my clients I work with are women. In fact, there's a separate 12 week program design specifically for women. I've never seen a woman 'Hulk out' from lifting weights nor turn manly. What I have seen is confident, stronger, and leaner women afterwards.
I already lift, why would I need to join?
If you're bored, need direction, need support, need accountability, need new ideas, hit a plateau, tired of living by old fitness dogma, or results just aren't happening even though you go to the gym weekly...then this program has your name all over it.
What about cardio?
I have no problems with cardio. If you enjoy cardio, keep it a part of your life(just don't overdue it). I'm an avid fan of walking myself.

Julian Hayes II

Fitness Architect

Fitness & lifestyle coach. Lover of the lower body. Writer. Unapologetic nerd. On a mission to be a modern day renaissance man. Secretly a superhero. Ice cream & red vines are my kryptonite. Music aficionado. Explorer of the universe. Care to join?